scoring

Focus Sales Efforts Where It Counts

Develop scoring models to prioritize high-potential leads and accounts, ensuring your reps target the most promising opportunities.

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Weights & Biases
Gorgias
Ashby
Upfluence
Oneflow

First and third-party data, unified

chartMulti dimensional scoring

Score leads using a unified view of your go-to-market data sources.

scaleFlexible and unopinionated

Tailor scoring models to your unique business needs, whether for MQL, PQL, or SQL, and sync them across your tools.

puzzleIntegrated sales operations

Fully leverage your scoring models through integrated operations like enrichment, lead assignment, and routing

Tailored Scoring for any case

Lead scoring

Identify and prioritize high-potential leads, enabling your reps to focus on what matters.

Account scoring

Rank accounts based on firmographics and underlying lead attributes.

Churn Prediction

Prevent customer churn by weighing key risk factors.

PQL scoring

Rank and prioritize product-qualified leads based on their engagement and fit.

Custom Engagement for Every Lead

Maximize efficiency by engaging leads based on their scored potential. Automate sequences for lower-value leads and assign personalized, high-touch efforts to top-tier prospects. Implement tailored workflows, from Slack alerts and CRM tasks to further enrichment and specific sales sequences.

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Seamless Stack Integration

Cargo seamlessly integrates with your entire stack, ensuring scoring models are dynamically updated and applied where and when needed.

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