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You're probably familiar with ABM or account-based marketing, but you heard about “ABX” and wondered what the hell is this “new” thing?
The 360 customer view has long been a myth in the GTM world. In this article we break down the evolution of the ecosystem, and why now we’re closer than ever to conceiving it.
Essentially, an entity represents an object and its related attributes and relationships.
B2B sales have existed for a while, but outbound has only recently matured to a level of systematization. The most sophisticated companies are leveraging robust data architecture to support their sales effort.
THE most divisive issue in RevOps that I’ve come across so far is the Leads vs Contacts debate.
Lead routing refers specifically to directing potential customers in a way that maximizes their potential for conversion into actual customers
A system of engagement (SOE) helps organizations communicate, collaborate, and interact with customers and team members.
Outbound sales have become much harder these last few years. Here are the key principles to nail it.
the semantic layer is designed to reduce the time and effort needed for data integration, and democratize data access to non technical users.
According to Chet Holmes, only 3% of any market actively seeks solutions, while 40% might consider switching solutions.
APIs are adept at connecting various systems, however they’re often far from perfect when it comes to ensuring data consistency and reliability across systems at scale.
Lead & account scoring ranks those entities in order based on their likelihood of becoming customers
the warehouse-first architecture is becoming the favored approach for data-driven organizations.
In the evolving world of sales operations, whether it’s revops or growth ops, the core mission remains consistent: empower and streamline.
"As you grow, you need more lead coverage which can only be found across multiple vendors. Waterfall eliminates these pains, and share costs. No-brainer!”
They are software applications that do not have their own data backend and are just an application layer on top of your company data
A prospect relationship management platform is a database made to manage your leads.
CRM was the first software to be a SaaS, it was the first software to own a marketplace, and the first software to provide a public API.
Set the new standard in revenue orchestration. Start creating playbooks to fast-track your revenue growth.