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AurelienAurelien
The AI-Led GTM Maturity Curve: From Founder Hustle to Autonomous Growth

AI is no longer a tool, it's a teammate. Every high-performing company starts in chaos and scales toward predictable revenue. This is the GTM maturity curve. The 5 stages every teams go through, the pain points at each, and how AI agents and humans work together to drive growth.

AI
20 May
4min read
MaxMax
Waterfall enrichment 2.0 has arrived

How to move from manual enrichment and black-box vendors to custom, layered enrichment stacks for maximum coverage and accuracy.

Sales Operations
1 May
5min read
MaxMax
How to nail your PLG motion in 2025

PLG is back in 2025, but how do you get it right. Learn from the experience of Descript, W&B and a host of Cargo's PLG users.

Product-Led Growth
30 Apr
5min read
MaxMax
The Outbound Flywheel Every PLG Team Needs

Once you nailed the PLG motion, you'll need to layer outbound to go up-market and win the accounts that aren’t actively shopping for you. Here's are the top 3 workflows you should start with

product-led growth
30 Apr
5min read
MaxMax
Rethinking the PLG Funnel

A modern framework for PLG teams to operationalize their flywheel, with clear stages, ownership, and playbooks for each step of the customer journey.

Product-Led Growth
30 Apr
5min read
MaxMax
GTM Engineering: Architecting Revenue Systems at Scale

As traditional GTM breaks down, GTM Engineers are building the next generation of revenue systems. Discover how they combine data, orchestration, and metrics to drive efficient growth at scale.

GTM engineering
29 Nov
10min read
MaxMax
The Rise of the GTM engineer

"How AI-Enabled GTM engineers Are Building the Next Gen of B2B Growth.”

Thought Leadership
29 Nov
10min read
MaxMax
The ultimate guide to ABX

You're probably familiar with ABM or account-based marketing, but you heard about “ABX” and wondered what the hell is this “new” thing?

Sales Operations
1 May
12min read
TariqTariq
360-Degree Customer View is Finally Within Reach

The 360 customer view has long been a myth in the GTM world. In this article we break down the evolution of the ecosystem, and why now we’re closer than ever to conceiving it.

Data
1 Jan
5min read
MaxMax
Business entities: the foundation of your revenue architecture

Essentially, an entity represents an object and its related attributes and relationships.

Data
1 Jan
5min read
MaxMax
Centralizing Your Total Addressable Market to streamline sales operations

B2B sales have existed for a while, but outbound has only recently matured to a level of systematization. The most sophisticated companies are leveraging robust data architecture to support their sales effort.

Sales Operations
1 Jan
7min read
TariqTariq
Ditch the Leads Object

THE most divisive issue in RevOps that I’ve come across so far is the Leads vs Contacts debate.

Salesforce
1 Jan
6min read
MaxMax
Lead Routing 101: A B2B SaaS Guide to Getting Started

‍Lead routing refers specifically to directing potential customers in a way that maximizes their potential for conversion into actual customers

Sales Operations
1 Jan
8min read
MaxMax
Why the system of engagement is broken?

A system of engagement (SOE) helps organizations communicate, collaborate, and interact with customers and team members.

Data
1 Jan
5min read
MaxMax
Nailing Outbound Outreach: Key principles

Outbound sales have become much harder these last few years. Here are the key principles to nail it.

Sales Operations
1 Jan
7min read
MaxMax
The role of a single source of truth in Sales and Marketing alignment

Sales Operations
1 Jan
6min read
MaxMax
Losing revenue because of data management issues. Enter the semantic layer

‍the semantic layer is designed to reduce the time and effort needed for data integration, and democratize data access to non technical users.‍

Sales Operations
1 Jan
6min read
MaxMax
The Comprehensive Guide to TAM Prioritization

According to Chet Holmes, only 3% of any market actively seeks solutions, while 40% might consider switching solutions.

Sales Operations
1 Jan
6min read
TariqTariq
The API is dying

APIs are adept at connecting various systems, however they’re often far from perfect when it comes to ensuring data consistency and reliability across systems at scale.

API
1 Jan
5min read
MaxMax
The right approach to B2B Lead scoring

Lead & account scoring ranks those entities in order based on their likelihood of becoming customers

Sales Operations
1 Jan
5min read
MaxMax
The Role of Cloud Data Warehouses as the New System of Record

the warehouse-first architecture is becoming the favored approach for data-driven organizations.

Revenue Operations
1 Jan
6min read
MaxMax
Unleashing Sales Potential: The Synergy of Sales Ops & Enablement

In the evolving world of sales operations, whether it’s revops or growth ops, the core mission remains consistent: empower and streamline.

Sales Operations
1 Jan
7min read
MaxMax
The Rise of DataWarehouse Native apps

‍They are software applications that do not have their own data backend and are just an application layer on top of your company data

Data
1 Jan
5min read
MaxMax
What is a Prospect Relationship Management (PRM)?

A prospect relationship management platform is a database made to manage your leads.

Sales Operations
1 Jan
5min read
AurelienAurelien
Snowflake vs Salesforce - The system of records battle

CRM was the first software to be a SaaS, it was the first software to own a marketplace, and the first software to provide a public API.

Sales Operations
1 Jan
4min read
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