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the-ultimate-guide-to-abx
sales operations
The ultimate guide to ABX

You're probably familiar with ABM or account-based marketing, but you heard about “ABX” and wondered what the hell is this “new” thing?

1 May
12min read
MaxMax
360-degree-customer-view-finally-within-reach
Data
360-Degree Customer View is Finally Within Reach

The 360 customer view has long been a myth in the GTM world. In this article we break down the evolution of the ecosystem, and why now we’re closer than ever to conceiving it.

1 Jan
5min read
TariqTariq
business-entities-the-foundation-of-your-revenue-architecture
Data
Business entities: the foundation of your revenue architecture

Essentially, an entity represents an object and its related attributes and relationships.

1 Jan
5min read
MaxMax
centralizing-your-total-addressable-market-to-streamline-sales-operations
sales operations
Centralizing Your Total Addressable Market to streamline sales operations

B2B sales have existed for a while, but outbound has only recently matured to a level of systematization. The most sophisticated companies are leveraging robust data architecture to support their sales effort.

1 Jan
7min read
MaxMax
ditch-the-leads-object
salesforce
Ditch the Leads Object

THE most divisive issue in RevOps that I’ve come across so far is the Leads vs Contacts debate.

1 Jan
6min read
TariqTariq
how-to-implement-a-b2b-lead-routing-process
sales operations
Lead Routing 101: A B2B SaaS Guide to Getting Started

‍Lead routing refers specifically to directing potential customers in a way that maximizes their potential for conversion into actual customers

1 Jan
8min read
MaxMax
introducing-the-new-system-of-engagement
Data
Why the system of engagement is broken?

A system of engagement (SOE) helps organizations communicate, collaborate, and interact with customers and team members.

1 Jan
5min read
MaxMax
nailing-outbound-outreach-key-principles
sales operations
Nailing Outbound Outreach: Key principles

Outbound sales have become much harder these last few years. Here are the key principles to nail it.

1 Jan
7min read
MaxMax
sales-and-marketing-alignment-the-role-of-a-single-source-of-truth
Revenue operations
The role of a single source of truth in Sales and Marketing alignment

1 Jan
6min read
MaxMax
the-benefits-of-the-semantic-layer-for-revenue-teams
sales operations
Losing revenue because of data management issues. Enter the semantic layer

‍the semantic layer is designed to reduce the time and effort needed for data integration, and democratize data access to non technical users.‍

1 Jan
6min read
MaxMax
the-comprehensive-guide-to-tam-prioritization
sales operations
The Comprehensive Guide to TAM Prioritization

According to Chet Holmes, only 3% of any market actively seeks solutions, while 40% might consider switching solutions.

1 Jan
6min read
MaxMax
the-death-of-the-api
API
The API is dying

APIs are adept at connecting various systems, however they’re often far from perfect when it comes to ensuring data consistency and reliability across systems at scale.

1 Jan
5min read
TariqTariq
the-right-approach-to-lead-scoring-in-b2b
sales operations
The right approach to B2B Lead scoring

Lead & account scoring ranks those entities in order based on their likelihood of becoming customers

1 Jan
5min read
MaxMax
the-role-of-cloud-data-warehouses-as-the-new-system-of-record
Revenue Operations
The Role of Cloud Data Warehouses as the New System of Record

the warehouse-first architecture is becoming the favored approach for data-driven organizations.

1 Jan
6min read
MaxMax
unleashing-sales-potential-the-synergy-of-sales-ops-enablement
sales operations
Unleashing Sales Potential: The Synergy of Sales Ops & Enablement

In the evolving world of sales operations, whether it’s revops or growth ops, the core mission remains consistent: empower and streamline.

1 Jan
7min read
MaxMax
waterfall-enrichment-the-secret-sauce-to-maximize-enrichment-coverage
sales operations
Waterfall Enrichment: The secret sauce to maximize enrichment coverage

"As you grow, you need more lead coverage which can only be found across multiple vendors. Waterfall eliminates these pains, and share costs. No-brainer!”

1 Jan
5min read
MaxMax
what-are-datawarehouse-native-apps
Data
The Rise of DataWarehouse Native apps

‍They are software applications that do not have their own data backend and are just an application layer on top of your company data

1 Jan
5min read
MaxMax
what-is-a-prospect-relationship-management
sales operations
What is a Prospect Relationship Management (PRM)?

A prospect relationship management platform is a database made to manage your leads.

1 Jan
5min read
MaxMax
why-snowflake-is-the-new-salesforce
sales operations
Snowflake vs Salesforce - The system of records battle

CRM was the first software to be a SaaS, it was the first software to own a marketplace, and the first software to provide a public API.

1 Jan
4min read
AurelienAurelien
grid-square-full

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