Segmentation

Create dynamic
audiences without limitations

Leverage every data point you have to build advanced B2B audience
segmentation of your customers and prospects.

They're already building with us

Unlock the power of segmentation

Identity resolution

Audiences based on CRM, product events, email activity, and more.

Activation

Build and sync audiences, to any GTM tools.

Unified view

Unify first-party & third party data to get a holistic view of any record.

Dive deep into the nuances of your data, keep track of the segment activity and activate your audience through 50+ tools.

Organize your data with custom computed columns and metrics columns to drive more value from your
datasets and get more granular segmentation.

Computed columns

Metrics columns

Create custom calculation or scoring models,
with no SQL.

Set the new standard in revenue orchestration.
Start creating playbooks to fast-track your revenue growth.