How to spot purchase intent signals from Store Leads' e-commerce database
Overview#
If you're targeting e-commerce businesses, Store Leads can help you track various data points that signal potential purchase intent for your product.
This guide demonstrates how to start with segments created in Store Leads, identify relevant stakeholders for those accounts, and reach out to them promptly.
All integrations mentioned in this guide require an associated connector to be set up in your Cargo workspace. Some integrations are eligible for use with Cargo credits. See the documentation for instructions on setting up connectors and using Cargo credits.
Get started with Storeleads in Cargo#
Step 1#
Receive segment-based signals from Storeleads
Store Leads allows tracking of various signals including Firmographic, Technographic, and Social Media see here for details.
Through the Store Leads interface, you can select the right set of filters that define a segment of customers which most closely resemble your ICP. This will ensure you receive the most relevant signals to act upon.
Setting up a Store Leads segment allows you to receive a weekly payload of identified companies manifesting an appropriate signal. At this stage, use the Cargo webhook URL to add into the “URL” field in Store Leads. This defines the destination for Storeleads to send information to.
Save your settings and test the payload transmission to your Cargo workflow.
Step 2#
Enrich the stakeholders
Once received, a payload will typically contain multiple website domains belonging to companies in the Store Leads segment. Using these domains, you can use an enrichment node to find stakeholders with relevant job titles.
Additionally, each enrichment provider allows for the specification of additional filters (e.g., location, seniority) to refine the search further, ensuring the most suitable contact persona is returned.
When selecting this node, you can use an enrichment tool that you're already subscribed to (e.g., Zoominfo, Cognism, Apollo, Clearbit) or choose new providers available with Cargo credits (e.g., PeopleDataLabs, Waterfall.io).
Step 3#
Outreach stakeholders
Once you have the stakeholders' emails from the step above, Cargo allows you to take individual actions for each contact retrieved. Often, users will outreach these with a preferred email marketing tool integrated with Cargo (e.g., Instantly, Outreach, Salesloft, Apollo, Smartlead, etc).
It's also recommended to quickly check against existing contacts in the CRM and create a new one if absent to avoid duplicate outreach. Optionally, trigger a Slack alert for high-priority records to an Account Executive.
