Retrieve stakeholders of accounts identified by Store Leads

Overview#

If you're targeting e-commerce businesses, Store Leads can help you track various data points that signal potential purchase intent for your product.

This guide demonstrates how to start with segments created in Store Leads, identify relevant stakeholders for those accounts, and reach out to them promptly.

Get started with Storeleads in Cargo#

Step 1#

Set up your input variables to the workflow

Inputs used in the workflow are set up in the variables node at the beginning of the workflow. This node is used to define the parameters that will be passed through the rest of workflow as inputs to the rest of the nodes.

To power this workflow, the following variables are needed:

• domain: The domain name of the company passed by Storeleads
• countries: The countries you want to filter for
• targetjobTitle1: A job title you want to filter for when searching for stakeholders at the said domain
• targetjobTitle2: A second job title you want to filter for, add as many as you like

Step 2#

Receive segment-based signals from Storeleads

Store Leads allows tracking of various signals including Firmographic, Technographic, and Social Media see here for details.

Through the Store Leads interface, you can select the right set of filters that define a segment of customers which most closely resemble your ICP. This will ensure you receive the most relevant signals to act upon.

Setting up a Store Leads segment allows you to receive a weekly payload of identified companies manifesting an appropriate signal. At this stage, use the Cargo webhook URL to add into the “URL” field in Store Leads. This defines the destination for Storeleads to send information to.

Save your settings and test the payload transmission to your Cargo workflow.

Step 3#

Enrich the stakeholders

Once received, a payload will typically contain multiple website domains belonging to companies in the Store Leads segment. Using these domains, you can use an enrichment node to find stakeholders with relevant job titles.

Additionally, each enrichment provider allows for the specification of additional filters (e.g., location, seniority) to refine the search further, ensuring the most suitable contact persona is returned.

When selecting this node, you can use an enrichment tool that you're already subscribed to (e.g., Zoominfo, Cognism, Apollo, Clearbit) or choose new providers available with Cargo credits (e.g., PeopleDataLabs, Waterfall.io).

Step 4#

Outreach stakeholders

Once you have the stakeholders' emails from the step above, Cargo allows you to take individual actions for each contact retrieved. Often, users will outreach these with a preferred email marketing tool integrated with Cargo (e.g., Instantly, Outreach, Salesloft, Apollo, Smartlead, etc).

It's also recommended to quickly check against existing contacts in the CRM and create a new one if absent to avoid duplicate outreach. Optionally, trigger a Slack alert for high-priority records to an Account Executive.